Intelligence on marketing innovation

Publishing + Relations: Wells Fargo’s new approach to PR...

Alan Elias is SVP of Corporate Communications at Wells Fargo. Alan contributed to the first Incite Summit:East in NYC last September, and will also be speaking at the forthcoming I... Read more →

How to beat bigger competitors by focusing on customer experience: The Pet360 story...

Our weekly interview this week features Rose Hamilton. Rose is the Chief Marketing Officer for Pet360, the pet parent destination – providing “expert advice, an... Read more →

Which departments should marketers collaborate with?...

Incite develops our products through constant research with, and feedback from, the marketing community. We like to share the fruits of that research with you whenever we can. In t... Read more →

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Which marketing trend will be most disruptive this year?...

We’re always looking for feedback from the marketing community, in an attempt to build useful benchmarks for you, and spot trends you can use to inform your own prioritie... Read more →

Cross-departmental collaboration critical for 97% of marketers...

As part of the build up to the second annual Incite Summit:East, we asked senior marketing/communications executives about their priorities for 2014-15. The first summit was a uniq... Read more →

Survey: Priorities and Challenges for the coming year...

In the lead up to Incite Summit: West (May 13-14, San Francisco) and the future Incite Summit: Europe (November 2014, London) and Incite Summit: East (November 2014, New York City)... Read more →

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Different regions, different priorities. Marketing in Europe vs the West Coast...

Over the last few months, we’ve been asking visitors to the sites for our European and West Coast Incite Summits to let us know about their core foci for the next year. T... Read more →

Reading List: The best new insight on marketing strategy...

A few articles we’ve found particularly interesting over the last week or so: Climb the big data mountain. One step at a time. Harvard Business Review highlight... Read more →

What marketers talk about when they talk about customer experience...

Incite is fundamentally a research company. We spend the majority of our time either speaking directly with senior marketing executives, or asking large numbers questions at once v... Read more →

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VIDEO: Data-driven creativity – an oxymoron?...

In this video from the Incite Summit, Sandra Zoratti, Bob Scaglione and David Dowd discuss the intersection of big data and marketing creative. Sandra is the VP of marketing at Ric... Read more →

Reading List: The best new insight on marketing strategy...

A few articles we’ve found particularly interesting over the last week or so: Customer Experience is the most exciting opportunity for marketers in 2014, according to Ado... Read more →

Becoming an agile marketing department...

In my discussions with marketing executives over the last few months, one topic comes up again and again. Chief Marketing Officers, SVPs and other executives all tell me that they&... Read more →

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Bob Stohrer, Senior VP of Brand Creative at Yahoo on agile marketing...

This week’s interview is with Bob Stohrer, the Senior Vice-President of Brand and Creative at Yahoo! Bob has been at Yahoo for just over a year, and previously he was Chi... Read more →

How the Incite Summit will make you a better marketer in 2014...

89% of brand marketers say that their department is facing significant pressure to evolve. The rules of the game are changing. Consumers have more power than ever, meaning you have... Read more →

Ben Huh on virality, brand management, mobile marketing and the importance of humor...

Our weekly interview this week features Ben Huh. Ben is an American internet entrepreneur, and the founder and CEO of the Cheezburger Network. Cheezburger is a network of sites, in... Read more →

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Video: Marc Speichert, CMO of L’Oreal, on marketing innovation at the #incitesummit...

In this video from our last Incite Summit in New York, we talk to Marc Speichert, the current Global Chief Marketing Officer at L’Oreal. We discuss his role driving innov... Read more →

Cammie Dunaway, Chief Marketing Officer at Kidzania on customer-centric marketing...

Cammie Dunaway is a marketing leader with a formidable set of experiences. With previous roles as Chief Marketing Officer at both Nintendo and Yahoo!, she now works as both Chief M... Read more →

VIDEO: Get ready for a customer centric future: MetLife, Chobani, Arke and Dow Jones...

In this video from our last Incite Summit in New York, our senior panel discuss customer-centricity, and how you can prepare your company to be better equipped for a future where d... Read more →

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Are these the top 11 marketing opportunities in 2014?...

They’re based on feedback from thousands of marketers, and insights we got at Incite:East. Right now, they’re the core topics we’ll be covering at Inc... Read more →

How MasterCard’s marketing drives engagement with their brand...

MasterCard now brands itself as a “technology company and payments industry leader”. Set up in 1966, the company is now one of the leading  payments... Read more →

General Mills marketing strategy: A closer focus on solving customer problems...

General Mills is one of the world’s largest food companies,  with some of the most recognisable brand names in America under their umbrella – from C... Read more →

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4 future marketing trends for big brands in 2014 – and how we cover them at Incite:West...

The Incite Summits we run are different to most conferences. As well as bringing together an unrivaled speaker list, and a very stro... Read more →

[PRESS RELEASE] NEW INCITEMC ‘FUTURE OF THE MARKETER’ RESEARCH WHITEPAPER PREDICTS TURBULENCE, EVOLUTION FOR MARKETI...

Figures show that marketers recognise 2014 will be a turbulent year, expecting a push towards a more multi-channel approach, and the increasing redundancy of discrete marketing and... Read more →

Moving multichannel increases ROI 300%...

At least, that’s the promise from Turn, in their ‘2013 Digital Audience Report’. As Nielsen found, ‘incremental reach’ for TV ads is increas... Read more →

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Nielsen’s ‘cross platform campaign rating system’ launches – attracts first big name customers...

We mentioned last week that Nielsen were launching a new ‘cross-platform’ campaigns rating system in the UK, in an effort to remain relevant in a world of new metri... Read more →

An interview with the former CMO of Chevrolet, Joel Ewanick...

Mr Ewanick was let go from the automaker in July 2012, after “failing to meet the expectations the company has of an employee”. Some have linked his dismissal to th... Read more →

Only 38% of companies are getting positive ROI from social media...

According to a somewhat disconcerting report from TATA, only 38% of companies are finding that social drives positive ROI. And yet, according to another study (full disclosure: I w... Read more →

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3 interesting articles we saw this week...

Social CRM is dead. Long live CRM. An interesting piece on how CRM systems and focuses will change over 2014. Best quote: “What we now know as CRM, we did know as social ... Read more →

This week’s Wednesday Update...

Your need to know news this week: Marketers, PR, Corporate Comms. Who runs social? According to this study, it’s the PR team. We have a different view. Ads of the Week Tw... Read more →

Peacemaker, Navigator, Student: The Marketer to 2015: Introduction...

“Things are being transformed quite significantly – [they] are changing and accelerating fast.” Marketing and communications are in a state of flux. Both ... Read more →

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The core challenge for an increasingly multi-channel marketing function...

In our final extract from the upcoming Incite briefing, “The Accessible Consumer: Marketing and Communications to 2015″. You can sign up to receive a compliment... Read more →

Taco Bell wins Ad Age’s Marketer of the Year...

Taco Bell have just won Ad Age’s “Marketer of the Year” award, having launched a new tagline, invested $280m in measured media and seen 8% growth (largely b... Read more →

The draining of power from brand to consumer continues apace: Customer purchases tweet to complain...

Hasan Syed had a bad experience with British Airways, who lost his bag. It’s increasingly common for customers to tweet complaints about their experience – Syed w... Read more →

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Dunkin’ Donuts run ‘bizarre, racist’ ad, and show the risks of global marketing...

If you haven’t seen it yet, have a look at Dunkin’ Donuts Thailand’s new ad for their ‘charcoal’ donut. Yes, that’s a model in &ac... Read more →

The Weekly Incite Survey: Back to Basics...

Every week, we ask our community for their feedback on key issues for marketers and communicators. We’ll pool answers to find useful trends and statistics for you. To be ... Read more →

Wednesday Update: The CMO/CIO Divide; Big Data = Low Priority and GM’s refocus post-Ewanick...

Bridging the CMO-CIO Divide: how one exec became CMO after decades in the IT backroom Accenture have just released a report entitled “The CMO-CIO Disconnect”. I... Read more →

New White Paper: The Future of the Marketer to 2015!

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The Weekly Incite Survey: Your 2014 Priorities...

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.... Read more →

4 things you need to do to be a more customer-centric business: Insight from MetLife, Lenovo and Restaurant.com...

In this third extract from the forthcoming Incite Briefing - “The Accessible Consumer: Transforming Marketing and Communications to 2015” –... Read more →

Brands in the news this week: J Crew; Pepsi and Coca Cola...

Coca Cola’s new PR campaign seeks to address fears from parents, communities and even Mayor Bloomberg on the fizzy drink’s damaging effect on health. Like McDonald&... Read more →

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The State of Play: Marketing and Communications are in flux...

Over the last six months, we have collected feedback from several hundred marketing and communications executives from corporations. This information has informed the forthcoming I... Read more →

The Accessible Consumer: Transforming marketing and communications to 2015...

“things are being transformed quite significantly – [they] are changing and accelerating fast.” The heading above is a direct quote from Marc Speichert. M... Read more →

Right-time, right-place messaging a critical goal for both marketing and communications executives...

As part of the run up to the Incite Summit East, we asked our community to vote on the sessions we plan on running at the conference. WeR... Read more →

Discover the future: Insight on the evolution of marketing to 2015 in our new White Paper!

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Tough Questions: 62.5% say big data hasn’t had a meaningful impact on their role…yet...

Every week, we ask our community to answer a tough question. The aim is to pull together some useful statistics, trends and benchmarks that are important to the Marketing and Commu... Read more →

Caesar’s Entertainment on crisis response and why marketing and comms must be considered equal...

In the run up to the Incite Summit (September 18-19, NYC), we interviewed some of our senior executive speakers. This week, we spoke with Jan Jones Blackhurst, who is the Executive... Read more →

Big data: What you need to know from the new Econsultancy report...

Big data. The term that launched a thousand white papers.   And when you look at some of the statistics floating around, one shouldn’t be surprised that consultanc... Read more →

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Do you really need to have a big data strategy?...

Rachel Hall from Honda has written a very interesting critique of the current drive towards data-driven marketing, over at the DMA Blog. We’ll have all heard the Gartner st... Read more →

Fortune 500 social media adoption rates grow. Slowly....

The Center for Marketing research over at UMass Dartmouth have just released the next in their series of influential Fortune 500 Social Media Adoption studies.   The gener... Read more →

A collection of some of the best Royal Baby ads from big brands...

Apparently, the Duchess of Cambridge had a baby this week.   Many brands have taken advantage, by attempting to link their products to the enormous interest in the birth. ... Read more →

30 pages of trends, charts and benchmarks: Your peers on the future of marketing

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Wednesday Update: The rise of multi-channel, brand Vine mistakes, increases in marketing budgets and more...

More evidence that multi-channel marketing is becoming the norm in the age of the accessible consumer We at Incite have long banged the drum for a more aggressive adoption of multi... Read more →

Nora Denzel on leading Intuit’s “Big Data for the Little Guy”...

In the run up to the Incite Summit East, we  interviewed several of our leading corporate executive speakers. In this interview, we talk to Nora Denzel. Ms ... Read more →

Chobani’s CCO on why allowing your customer to drive your business will boost your bottom line...

Nicki Briggs is the Chief Marketing Officer at Chobani, the US-based Greek Yogurt company. She is one of the Chief Marketing and Communications Officers contributed to the&n... Read more →

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Pfizer on influencer engagement, driving advocacy and the future of communications...

Sherry Pudloski is the Vice-President of External Communications at Pfizer, the pharmaceuticals giant. In the run-up to her speaking position at the Incite Summit, we t... Read more →

The CMO of Restaurant.com on personalization, social media and multi-channel marketing best practice...

In the run up to Incite:Marketing and Incite:Communications, we’ve had some very interesting conversations with Chief Marketing Officers and other marcomms executives. On... Read more →

Chief Marketing and Communications Officers gather in New York in September to discuss customer-centricity, multi-channe...

Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve months. Brands attending include S... Read more →

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Marc Speichert on how he has evolved L’Oreal’s marketing focus...

Marc Speichert is the Chief Marketing Officer at L’Oreal USA. He is one of 13 CMOs who contributed to the Incite: Summit East. We spent some time talking with... Read more →

Getting closer to the customer is the key issue for Marketing Execs...

Over the last month, we’ve invited executives to vote on the agenda for the forthcoming Incite:Marketing and I... Read more →

43% of marcomms execs have to manage 6 or more channels...

Here are the results from last week’s survey. It’s not surprising that ‘multi-channel’ is such a buzzword. To contribute to this week... Read more →

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Storytelling the biggest issue for 483 Corporate Communications Executives...

Over the last month, we’ve invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located Summits. We’ve don... Read more →

How MetLife shares data, works collaboratively and uses big data for customer-centricity...

Claire Burns is the Chief Customer Officer at MetLife, a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers. Claire is one ... Read more →

Claire Burns, Chief Customer Officer at MetLife on driving a revolution to customer-centricity...

Claire Burns is the Chief Customer Officer at MetLife, a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers. Claire is one ... Read more →

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POLL RESULTS: What might encourage you to change your Facebook strategy?...

  For more statistics and facts from your corporate peers, go to http://incitemc.com/questions/  ... Read more →

In-depth with Lenovo’s VP of Comms Pt.II: Storytelling, the importance of reputation and speed of response...

Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC vendor. He is one of 40+ sen... Read more →

Report Cheat Sheet: “The Coming Era of On-Demand Marketing”...

In this series, we’ll summarise the key findings from notable industry white papers and reports – so you can scan the core insight and decide whether you want t... Read more →

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In-depth with Lenovo’s VP of Comms Pt.I: Internal convergence and ‘glocal’ communications...

Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC vendor. He is one of 40+ sen... Read more →

Jennifer Dominiquini, CMO of Sears/Kmart (Fitness, Sporting Goods and Toys), on measurement, personalised user experienc...

A few days ago, I had the opportunity to talk with Jennifer Dominiquini, who is the Chief Marketing Officer of Sears/Kmart Fitness, Sporting Goods and Toys.   We’r... Read more →

Well, it turns out McKinsey agrees with us...

Have a look at www.incitemc.com/marketing to see what I mean. Reassuring…... Read more →

30 pages of trends, charts and benchmarks: Your peers on the future of marketing

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Three white papers on the future of marketing and communications...

Here are three white papers I’ve just written for our new business, Incite Marketing and Communications. The 4 Key Issues of 2013: Predictions for Marketers and Communicato... Read more →

Wells Fargo on big data, customer-centricity and multi-channel communications...

In the run-up to the Incite: Summit East, we took some time to discuss the big issues for Corporation Communications executives in 2013 with Alan Elias, Senior Vice-Pre... Read more →

Big data, small impact: Refuting the assertion that big data is the Next Big Thing...

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. W... Read more →

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Communicators want Marketers. Marketers don’t care...

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. &... Read more →

Customer centricity has never been more alive...

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. &... Read more →

The biggest impacts on Marketing and Communications roles in 2013...

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013.  ... Read more →

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New internal models for Marketing and Communications: Customer-centricity, internal and external convergence...

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. B... Read more →

Communications Needs Marketing More Than Marketing Needs Them...

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. W... Read more →

Marketing and Communications Functions are Merging...

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. Perhaps the m... Read more →

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Views from National Public Radio’s new CMO on marketing in digital world...

Forbes have conducted a great interview with the new CMO from NPR over in the States, Emma Carrasco. Some highlights? Digital is changing business (duh): NPR created the new positi... Read more →

Marketers: Speak when you’re spoken to...

Altimeter Group have just released new research suggesting that 51% of customers do not want companies ‘eavesdropping’ on their conversations. This in itself presen... Read more →

Pick the Right Platform: Choosing the network that works best with your content...

Sorry about the MySpace reference Over at the Marketing Sherpa blog, Jonathan Greene gives his opinions on choosing which social platform is best suited to your campaig... Read more →

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About 50% of what you know about customers is wrong...

Dispiriting news this week, according to a new survey from Enliken. Quick word of warning – only 116 people were actually surveyed, but the answers still make... Read more →

Don’t ingore traditional marketing – integrate it with social campaigns...

It has become an increasing challenge for marketers – ensuring their social marketing efforts are tightly integrated with other marketing channels. And now Data2Decisions... Read more →

An introduction to a key concept: The revolution in corporate-consumer relations...

This is the third in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs and other senior marketers. Th... Read more →

Debate marketing innovation with the biggest brands in the USA

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An introduction to a key concept: The Accessible Consumer...

This is the second in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs and other senior marketers. T... Read more →

An introduction to a Key Concept: Customer-Centricity...

This is the first in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs and other senior marketers. Th... Read more →

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