Intelligence on marketing innovation

When Brands Get Anti-Social

Last week, we looked at the ways brands are partnering together to pull off big stunts that build traction on social. For brands without multi-million dollar endorsement deals on t... Read more →

Advocacy: It’s Not Just for Big Brands

When you think of brands that inspire customer advocacy, the first that jump into mind are often cutting-edge tech companies like Apple or Tesla. Companies that pride themselves on... Read more →

Storytelling in Marketing: An Art, Proven by Science

Have you ever noticed how engaged a young, otherwise rambunctious child becomes when being told a story? If so, you have experienced the power of storytelling. But can storytelling... Read more →

See what’s next. Be what’s next. Realize the future of marketing

your marketing challenges directly addressed by 25+ CMOs and 80+ big brand SVPs and VPs. Read more →

10 Reasons Programmatic is Changing the World

Everywhere we look, there it is: bold pronouncements that programmatic is completely upending the world of advertising. It’s changing how we view ads as consumers an... Read more →

The Strange New Age of the Social Media Publicity Stunt

Brands collaborate more than ever to build buzz online, but does it always pay off? We all know about so-called publicity stunts. They’ve always been a staple of the PR toolk... Read more →

How to Build your Agile Marketing Dream Team

Change is constant in our digital world. Well, change is even more of a constant in our digital world. For marketing professionals, constant changes have brought constant challenge... Read more →

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The Theory of (Programmatic) Everything

What best characterizes media transactions in 2015: fragmentation or convergence? Answering “fragmentation” would certainly find a great many advocates. After all, the ... Read more →

Apple Watch: Is It Right for Your Brand?

Knee-jerk reactions to early consumer euphoria and jumping on the bandwagon may prove unprofitable in the long run. In our previous post  about the Apple Watch, we d... Read more →

Don’t Mistake Branding For Your Brand

Many businesses are now under the false impression that a ‘quick and dirty’ logo design is all you need to build a brand. In fact, professional brand design goes far be... Read more →

Give your customers what they want, in ways they won’t expect:

marketing strategy from the big brand CMOs who do it best. Read more →

Build Your Brand Over Social: Inside Maersk, Part 2

Social media success tips from the most unlikely of B2B companies. In “Inside Maersk: Part I,” we learned about one of the largest bulk shipping companies in the world,... Read more →

How Big Brands Are Killing It With Influencer Marketing

Say goodbye to traditional advertising. Today, brands are getting access to audiences in new and innovative ways. One of the most powerful ways to connect with these audiences is b... Read more →

Apple Watch: Why Marketers Must Take Note

Since Tim Cook’s announcement of the imminent launch of the Apple Watch (AW), every company that needs or has a social app has been looking for an angle—some way to beg... Read more →

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