Intelligence on marketing innovation

Condé Nast: Programmatic is “far from an exact science”

We’re continuing our “Programmatic Pros” interview series this week with Rick Welch, the Programmatic Lead at Condé Nast.  Check out ... Read more →

“Everyone Should be Interested in Programmatic” – USA Today on successful programmatic advertising

Chris Pirrone is the General Manager of USA Today’s Sports Digital Properties, and an authority on programmatic advertising.  We recently spoke with Chris about the futu... Read more →

Inside Instagram

With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full advantage?  (This post by David Howell o... Read more →

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What the Weather Channel does to utilize programmatic

We’re continuing our conversations with the Pros of Programmatic, this week talking to Jeremy Hlavacek at the Weather Channel.  We discuss his current approaches to ... Read more →

8 Lessons on Programmatic from Whitepages

We recently sat down with Jeffrey Mayer, the Senior Analyst of Inventory and Programmatic Sales at Whitepages Inc. to pick his brain on all things programmatic.  From why bran... Read more →

Prudential, AOL, and Verizon on Using Data for Customer-Centricity

Incite Summit: East has blown through Midtown like the most informative two-day run of a Broadway play the city has ever seen. Even if you missed it, we’ll have plenty of inf... Read more →

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The Incite Summit: Europe – Highlights from Twitter

Below you’ll find the key tweets from the Incite Summit: Europe (Nov. 18-19, 2014 in Europe) If you’re interested in learning more about the Incite Summits, ple... Read more →

The Incite Summit: East – Highlights from Twitter

Below you’ll find the key tweets from the Incite Summit: East (Nov. 12-13, 2014 in NYC) If you’d like to get the video recordings from the entire event (along w... Read more →

Why Content Alone Isn’t Content Marketing

Why Content Alone Isn’t Content Marketing by Joe Chernov, VP of Content, HubSpot This post originally appeared on HubSpot’s Opinion blog. For more articles like this, v... Read more →

Give your customers what they want, in ways they won’t expect:

marketing strategy from the big brand CMOs who do it best. Read more →

How Marketers Are Using Social Media [Infographic]

Not too long ago, ‘Social Media’ was little more than a buzzword. Social was the domain of gurus and ninjas. In less than a decade, it’s become integr... Read more →

What Marketers Can Learn from Ad Week 2014 (So Far)

Advertising Week is in full swing across New York. Agencies and companies large and less-large are talking about what’s here and what’s next. The business interests of ... Read more →

6 Insights from Heinz and Gumtree on Multichannel

Jason West, former CMO of H. J. Heinz and Sam Diamond, Head of Brand for Gumtree joined us for our monthly webinar. They each shared one of their multichannel campaigns, and offere... Read more →

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