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Rising challenges for marketers: How to meet customer expectations of Authenticity, Relevance, and Transparency

The marketer as bridge-builder: Excellent customer experience is now a collaborative effort across multiple departments

Brandocracy: Build a strong brand — now that the power to define it lies in the hands of your customers

Marketing in 2020: Prepare to flourish, not flounder

Debate the future of marketing

with Chief Marketing Officers

15+

CHIEF MARKETING OFFICERS

200+

BRANDS ATTENDING

94%

LEARN THINGS THEY CAN USE

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Speakers:

Senior marketing and social media executives from major brands

Gatorade

Morgan Flatley

Chief Marketing Officer

IHOP

Kirk Thompson

Head of Marketing, Media, and Menu

Wells Fargo Advisors

Chris X. Moloney

Chief Marketing Officer (Former)

Braintree

Greg Fisher

Chief Marketing Officer

AIG

Donna Peeples

Chief Customer Experience Officer (Former)

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94%

of last year's summit attendees said that they had learned techniques and methods they would use back in the office

Schedule

What you will learn

C-Suite Executives and Senior Vice Presidents go in depth on all your core issues for 2015

Face your Most Urgent Challenges as a Marketer: how to drive authenticity, relevance, and transparency

Share Information Across the Organization: get a 360° understanding of your customer

Speed up your Marketing Reflexes: react to your customers, fast

Storytelling for Success: give employees and customers a voice for a fresh approach to marketing

The Marketer as Bridge-Builder: deliver a premium customer experience by collaborating across departments

Navigate a Fragmented Media Landscape: paid, earned, owned, and shared

Be More Precise: target and tailor your messages with data-driven insight

The Future is Programmatic: get a handle on the newest piece of your marketing machine

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90%

OF INCITE SUMMIT ATTENDEES SAID THEY WERE LIKELY OR MORE THAN LIKELY TO RECOMMEND THE INCITE SUMMIT TO A FRIEND, COLLEAGUE OR PEER

Who you'll meet:

Join an exclusive community of brand marketers

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Our Track Record

of proven success

“A great opportunity to sit with like minds in varying industries, provoking ideas and opportuni-ties through good discussions”

– Barbara,
JAFRA Cosmetics

90%

of previous Summit attendees said that they were highly likely to recommend an Incite Summit to a friend, colleague or peer

“One word -- invigorating. New ideas and insights that can be put into action now or applied to future programs”

– Ann Marie,
EmblemHealth

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Collaborate

Help Build a Better Summit

The Incite Summit is a collaborative project. Every session, every discussion, and every question we ask comes directly from our community of thousands of brand marketing and comms professionals.

Your feedback helps the event evolve over time. The result is a more relevant agenda that keeps pace with a rapidly changing space.

ask
your questions

vote
on discussions

suggest
speakers

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Sponsorship

Incite Summit: West is proudly Sponsored by:



Media Partners

Incite Summit: West is proudly partnered with:

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