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Jeff Lesser, Head of Social Customer Service Initiative,...
Ray Kruck, VP, Marketing & Business Development,...
Andrew Strolin, Vice-President of Marketing for...
admin, (Jun 30, 2016)
Stu Siegal, Chief Creative Officer at VideoLink shares best practice on how to leverage video in your own marketing strategy.
Eric Rasmusse, VP of Consumer Insights at GroupOn talks about how he defined a clear view of the company's customers, and used it to rebrand,...
Mark Kersteen, (Mar 18, 2016)
To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired...
Mark Kersteen, (Mar 1, 2016)
Marketers are an optimistic bunch...
Matt Pigott, (Feb 25, 2016)
"90% of consumers have their mobile phones with them 24/7."
Mark Kersteen, (Feb 17, 2016)
We’re going to be getting a lot closer to the customer...
Mark Kersteen, (Jan 20, 2016)
At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and...
Mark Kersteen, (Dec 8, 2015)
The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.
admin, (Dec 7, 2015)
Doug Zarkin, CMO of Pearle Vision, explains how he reinvented the Pearle brand to face established competitors.
admin, (Dec 4, 2015)
A discussion on how Citi, Dell, Amtrak and Thomson Reuters' priorities on social media inform their customer communications and branding.
Hunter Hoffman, Head of Communication at Hiscox Insurance shares examples of using branded content, social media and other channels to build a brand...
Donna Peeples of Motivated on customer experience as aspect of service or product.
Conference Recording, (Nov 27, 2015)
Great customer service now requires companies to look, rather than just listen for customer queries.
A 30 minute session from #CSMCS
The challenge is no longer collecting customer feedback, but turning this insight into action.
In the age of the empowered customer, contextualized support is vital to ensure the customer's seamless transition across channels and...
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