Brand Management

PARTNERSHIPS: How Nature's Bakery partnered with NASCAR and Danica Patrick to build brand awareness

admin, (Jun 30, 2016)

●        Build a partnership strategy to stand out: Learn how to evaluate the right partnership for your brand, and why NASCAR...

VIDEO: How to create a successful branded video content strategy

admin, (Jun 30, 2016)

●        Best practice for this crucial new channel: Targeted and programmatic ad-buying is complicated, but...

REBRANDING: Reinvigorate your message to reach and engage your audience

admin, (Jun 30, 2016)

●     Find the right message:How to reassess every aspect of your brand (your vision, value proposition, etc.) and make the...

Incite asks marketers: Who inspires you?

Mark Kersteen, (Mar 18, 2016)

To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”

Incite asks marketers: What do you think is over-hyped?

Mark Kersteen, (Mar 1, 2016)

Marketers are an optimistic bunch...

Target, Walmart, Kohl's, and other retailers are investing in mobile commerce to strengthen their brands

Matt Pigott, (Feb 25, 2016)

"90% of consumers have their mobile phones with them 24/7."

Facebook, TaylorMade, Nature’s Bakery, Intuit, and GroupOn share what’s next for their marketing in 2016

Mark Kersteen, (Feb 17, 2016)

We’re going to be getting a lot closer to the customer...

CMOs from Pearle Vision, Hiscox, AIG debate how to build a brand

Mark Kersteen, (Jan 20, 2016)

At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.

Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

How Thinking Small Restored the Relevance of an Iconic Brand

admin, (Dec 7, 2015)

Actionable Lessons from Reinventing a Legacy Brand: Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into...

Social Media for Brand Protection: If You Aren't Listening, You Aren't Safe

admin, (Dec 4, 2015)

Every Brand is On Social: Whether you have a presence on social or not, people are going to talk about you. Be ready. Crisis Control: Put the...

Customers Define Your Brand, Now Get Them to Engage With it

admin, (Dec 4, 2015)

Taking your brand into a new market. Building awareness, affinity and new advocates : Hunter Hoffmann talks about how a well-known and respected 100...

Align Your Experience with Your Brand and Your Customers

admin, (Dec 4, 2015)

Experience and Brand are One and the Same: Donna shares how to build the principles of your brand into every step of the customer journey to create a...

KEYNOTE: Maximize Satisfaction and Efficiency through Predictive, Pro-active and Self-Serving Customer Support.

Conference Recording, (Nov 27, 2015)

 In the session, hear how to assess your customer landscape to become more personalized and pro-active, and thus meet customer demands: -...

CASE STUDY: Protecting The Customer Experience On Social

Conference Recording, (Nov 27, 2015)

Hear from: Wells Fargo, AVP, Social Care Servicing Manager, Michael Dyogi Proofpoint (Nexgate Division), VP of Product Management, Dan Nadir

KEYNOTE: The Voice of the Customer Case Study: Plug into customer feedback and behaviours to listen, analyze, innovate and respond

Conference Recording, (Nov 27, 2015)

In this session, hear how to use your customer information to maximize relevancy and success in their channel of choice. · Drive new...

KEYNOTE: Achieve seamless, personalized service across all channels

Conference Recording, (Nov 27, 2015)

- Moreover, as brand loyalty continues to decrease, ensure your company truly understands your customer, so that you can consistently deliver...