All Latest Articles

Go from customer service to customer experience

David Howell, (Sep 1, 2015)

In this extract from our most recent whitepaper, learn the three keys to winning over customers with personalized, social service

Fun and games: How Heineken, M&M's, and the US Army craft interactive, gamified experiences

Matt Pigott, (Aug 31, 2015)

It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.

Spotify got slammed over its privacy policy—but did anything change?

Tamsin Oxford, (Aug 24, 2015)

A new privacy policy released by Spotify last week on August 19th saw the internet rise up in consternation and outrage...

Mondelez to debate consistent brand messaging at the Incite Summit East

Nick Johnson, (Aug 21, 2015)

Director of Shopper Marketing to join Prudential and eBay in New York at the USA's best brand-focused marketing conference.

How Coca Cola conquered marketing over multiple new customer touchpoints

Matt Pigott, (Aug 20, 2015)

With consumers spending more time being ‘connected’ these days than they do sleeping, handheld digital devices are a core component of successful multichannel marketing strategies.

How curves and social nous transformed lingerie firm Curvy Kate into a phenomenon

Tamsin Oxford, (Aug 19, 2015)

Curvy Kate is a hugely popular lingerie brand that shot into the public eye around six years ago. From nothing to something truly special, the brand was grown through the judicious use of social media and has used its unique proposition to speak directly to its customer base and to ensure that its brand identity remains consistent and clear.

How Wheyhey's detailed customer understanding and social media savvy has transformed their fortunes

Tamsin Oxford, (Aug 17, 2015)

In this case study, we meet the social minds behind Wheyhey, a UK brand that has grown from zero to hero in just three years thanks to a focused brand identity online.

How to build a marketing campaign in a fragmented landscape

Matt Pigott, (Aug 12, 2015)

In an increasingly fragmented marketing arena, where channels split and fray and split again, the marketer’s role in devising a meaningful multichannel campaign–one that takes the customer on a relatable journey, building relationships and securing conversions–is more challenging today than at any time in the history of the role.

Marketers are Under Pressure to Increase Speed. Here's How They're Doing It.

Nick Johnson, (Aug 5, 2015)

In the fourth extract from Nick Johnson's 'The Future of Marketing", he investigates why marketing is under pressure to increase speed - and the four main ways they're doing just that.

The Democratization of Your Brand

Nick Johnson, (Jul 28, 2015)

Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.

How 'Hashing' links connects online and offline customer journeys

Matt Pigott, (Jul 28, 2015)

Long held to be the holy grail of marketing, certain leading brands can now link customer journeys (and targeted marketing) across the online and offline worlds.

Social Customer Service, Part 4: It's Not Just for Huge Brands

Tamsin Oxford, (Jul 26, 2015)

Commencal is putting a spin on social customer service with European flair

HSBC, Cisco, Activision, eBay, Dell, Amtrak gather in NYC in November for the USA’s premier marketing conference

Nick Johnson, (Jul 25, 2015)

The 3rd annual Incite Summit will take place on 12-13 November in New York - bringing together 200+ major brands to debate the future of marketing

Visual Content: Picking the Right Platform

Matt Pigott, (Jul 24, 2015)

In part two of our series on the importance of visual content, we look at how to pick the best platform for your goals.

Why Visual Content Matters

Matt Pigott, (Jul 23, 2015)

Branded content is exploding. The next stage? Becoming more visually appealing. The first part of our series on visual content.

Social Brand Identity, Part 2: From Voice to Identity

Tamsin Oxford, (Jun 26, 2015)

In the second installment of our ongoing series about building a proper brand identity on social, learn HCL’s key to consistently connecting, and get advice on how to go from managing a bunch of platforms to having a tangible presence.

The Digital Generation, Part 2: The Privacy Question

Matt Pigott, (Jun 26, 2015)

In the second part of our ongoing look at the changing behaviors of Millennials, Gen Z, and beyond on social media, we see what teens really think about privacy, and what you need to be doing to reach them.

Against Humanizing Your Brand

Nick Johnson, (Jun 24, 2015)

“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”

Power has Changed Hands

Nick Johnson, (Jun 23, 2015)

In this first extract from Nick Johnson's "The Future of Marketing", he looks at why the relationship between corporations and customers is changing

Storify: Top Tweets from #CSMNY 2015

Liam Dowd, (Jun 19, 2015)

Here's a selection of the top tweets from the Summit