All Latest Articles

Press Release: The Corporate Social Media Awards 2016 Winners Announced

aaronjackson, (Jun 21, 2016)

Dell, Qantas and Capital One are among the winners at this year’s Corporate Social Media Awards

101 shades of grey: why marketers must know, name and tag them

Matt Pigott, (Jun 13, 2016)

To get personalization right, consider what wine.com and Room & Board are doing

What are the biggest issues in Marketing right now?

Nick Johnson, (Jun 1, 2016)

In an extract from our new 'Incite State of Marketing' white paper, we investigate the top five priorities for marketers in the year ahead.

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.

Shortlist Announcement: Corporate Social Media Awards 2016

aaronjackson, (Apr 12, 2016)

Sony, General Motors, Canon, eBay, Ford Motors, Qantas Airways, Dollar Shave Club, Cisco, Jeep, Bud Light, Hyatt, Phillips, Barclay Card, AVG, Dell and Comcast are among finalists being shortlisted for this year’s Corporate Social Media Awards.

Incite asks marketers: Who inspires you?

Mark Kersteen, (Mar 18, 2016)

To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”

Incite asks marketers: What do you think is over-hyped?

Mark Kersteen, (Mar 1, 2016)

Marketers are an optimistic bunch...

Target, Walmart, Kohl's, and other retailers are investing in mobile commerce to strengthen their brands

Matt Pigott, (Feb 25, 2016)

"90% of consumers have their mobile phones with them 24/7."

Intuit, Dell, and Tracx turn social data into actionable intelligence

Mark Kersteen, (Feb 17, 2016)

Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your strategy.

Facebook, TaylorMade, Nature’s Bakery, Intuit, and GroupOn share what’s next for their marketing in 2016

Mark Kersteen, (Feb 17, 2016)

We’re going to be getting a lot closer to the customer...

Saks Vs. Nordstrom: The fight for the Millennial dollar

Matt Pigott, (Feb 3, 2016)

The two retail giants are refocusing to target a more mobile-first, deal-conscious audience with personalized marketing.

"A new era": Talking programmatic strategy with Cars.com

Brynn Smith-Raska, (Jan 27, 2016)

We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.

How to create compelling content: Advice from FreshDirect, AOL, Digiday, and more

Mark Kersteen, (Jan 27, 2016)

This year’s Incite Summit: East led to a wealth of insights and soundbites.

6 tips for keeping in touch with your B2B customers

Jayne Blake, (Jan 26, 2016)

The best way to cultivate loyalty is regular and meaningful communication.

Adidas's strategy for 2020: Personalization, relationships, and restructured data

Matt Pigott, (Jan 25, 2016)

Things are heating up in the realm of personalized marketing.

Social is becoming desiloed: What does that mean for you?

Matt Pigott, (Jan 20, 2016)

In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.

CMOs from Pearle Vision, Hiscox, AIG debate how to build a brand

Mark Kersteen, (Jan 20, 2016)

At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.

How Marks & Spencer puts the Spark into their Christmas marketing

Matt Pigott, (Dec 18, 2015)

M & S doubles down on digital over the holidays, leading to a massive spike in engagement

The Corporate Social Media Awards Announces Call For Entries

aaronjackson, (Dec 18, 2015)

Recognizing and rewarding social media excellence, achievement and innovation within big business.

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